This blog does not claim to be always right. The blogger has no pretensions about being morally, politically, or ideologically correct. This blog contains random thoughts, rants, raves, hysterical protestations and sporadic thinking aloud by a person who is not out to please anyone or pander to anyone's idea of what is acceptable or ideal. Feel free to disagree, it is a free country.
It immediately became a top trending topic in tweeter.
As usual, there was mixed reaction to the new slogan. Some attacked it
ferociously. Others thought the new
slogan was simple but more meaningful.
Someone very resourceful was immediately able to unearth a factoid the Tourism guys seemed to have been blissfully unaware of - another country has already used the slogan (Switzerland was first to use the slogan in the sixties). Really, how difficult is it to google a slogan to see if it had already been used by another country? And given what happened to the ill-fated "Pilipinas Kay Gandah" slogan, one would have thought that the DOT guys would be very, very careful this time around.
Anyway. We have been told the slogan is already THE ONE; it's not going to be subject to change anymore unless someone already has the copyright to it. Paninindigan na daw. Okay.
What do I think about it?
I agree that it's simple and brings home the message in an uncluttered way. It's value proposition is clear: Fun.
The problem is that given what is happening in the country today - we've been visited by natural calamities that have become more and more destructive - the possibilities of having the slogan subject to derogation is quite high. Really we don't want to be known as the country with a perverted or morbid sense of what fun is or should be.
But then again, a slogan is just one among many factors that make a campaign successful. The slogan can work depending on the kind of efforts and resources poured into fulfilling the promise being made by the slogan.
I've been having high blood pressure since last Thursday. I had to come home early from work last Thursday because I had a splitting headache and my bp was hovering at 140/120. It eventually went down to 130/90, which in my case is still quite high since my regular bp is 100/70. I've been in bed the whole day yesterday and today - trying not to be stressed out. And yet, my bp is still at 130/100 levels. Sigh.
I would have wanted to join my friends on a pilgrimage to Our Lady of Manaoag, but I was afraid the four-hour trip would aggravate my hypertension. Besides, I had a scheduled visit from a reflexologist who claimed to have healed so many with his healing touch. I figured the massage would be relaxing (yeah, I know and he knew that he had to be careful about putting pressure on the nape area).
So let's talk about the reflexology experience first. What can I say, I wish I had the same level of faith as this particular reflexologist. He kept chattering on and on a…
This is my column today. Renato Victor Ebarle Jr. was at the prime of his life; barely 27 years old and just starting to build his career in human resource management. At the time of his death, he was recruitment manager of the Hotel Peninsula Manila. To say that he still had the whole world ahead of him sounds like a cliché but those among us who actually knew him, those among us who were aware of the kind of passion he had for life and for his work, people like me who had the privilege of having been consulted by him on many professional matters, know this with a certain degree of certainty.I was Victor’s professor in three major subjects when he was in college. In each one of them, he sat at the first row, which said a lot about the kind of person he was. Professors know this for a fact: Bullies don’t sit in front of the class where they cannot annoy anyone.I was his thesis adviser and he and his team spent a whole academic school year trying to break new grounds on the question of …
Dear Tita Cory, Senators, Congressmen, Businessmen, Media people, Leftists, and all Bleeding Hearts Out There:
I am angry. And I know that there are many out there who are angrier than I am for the same reason. And that reason is simple. I am sick and tired of all you guys claiming to speak for me and many Filipinos. I feel like screaming every time you mouth words about fighting for my freedom and my rights, when you obviously are just thinking about yours. You tell me that the essence of democracy is providing every citizen the right to speak his or her mind and make his or her own informed judgments, but you yourselves do not respect my silence and the choices I and many others have made. In other words, your concept of democracy is limited to having your rights and your freedoms respected, at the expense of ours.
I am utterly flabbergasted that you still do not get it: we already responded to your calls, and our response has been very clear - we chose not to heed your calls to go to…