Not just about numbers
My September 29, 2015 column. A friend who lives abroad sent me a message over the weekend, basically expressing amusement tinged with a bit of dismay that Filipinos were about to break another world record, this time for the number of tweets about a single event. Like many other Filipinos, he was closely observing the mass hysteria over the Aldub phenomenon. I empathized with him. I told him he was in a better place compared to many others who got hooked into either hating, defending, or justifying their addiction to the Aldub phenomenon. I am not sure if Eat Bulaga was successful last Saturday; but if not, I am sure it will just be a matter of time before they succeed in breaking into smithereens whatever existing record there is on Twitter. The phenomenon is just heating up and I am sure they intend to bring the couple to the altar in a grand wedding ceremony in the coming weeks or months. I wasn’t really sure what benefits—other than bragging rights—could be derived from